Custom home building / Syracuse, New York
Mark Antony Homes
Mark Antony Homes has been building across Central New York since 1988. The work was never the problem. The problem was that a buyer researching builders at eleven at night couldn’t get a straight fact out of the website, and neither could an assistant.
markantonyhomes.com
The problem
Buyers shop builders for months before they call anyone, mostly at night and mostly on a phone.
The questions that matter are always the same three: do you build on my land, what does it cost, and how long does it take.
The old site said nothing about any of them, so every one became a phone call the office had to field.
What we built
Eight pages, built around the buying question
Explore Homes, Communities, Our Team and a start-your-build flow, rather than a portfolio the visitor has to interpret.
Twenty-one home records
Each plan carries its own structured data, so a plan can be surfaced on its own rather than only as a picture in a gallery.
An agent trained on the build process
It asks whether the buyer has land already and roughly what size they’re thinking, which is the same qualification the sales team does on a first call.
HomeBuilder schema and FAQ markup
Both live on the site now, which is what lets an assistant name them when somebody asks who builds custom homes near Syracuse.