General practice law / North Syracuse, New York
Law Offices of Scott D. Cerio
Somebody arrested on a Friday night does not want a contact form. They want to know whether this firm handles what happened to them, and they want to know now. That is a different site from a brochure with a phone number on it.
scottceriolaw.com
The problem
A general practice firm has a discovery problem a specialist doesn’t. Every practice area is a different search by a different person in a different amount of trouble.
A DWI at 2am and an LLC formation on a Tuesday afternoon should not land on the same page or get the same reply.
Intake is the expensive part, and it was all happening by phone.
What we built
Forty-one pages from twelve practice areas
Each area gets its own page and its own FAQ, so a search for one of them lands on a page about that one thing.
Thirteen service-area pages
One per town in Onondaga County, because that’s how people search for a lawyer.
Ten articles
Written against the questions people actually ask before they call a firm, which is the content assistants quote from.
An intake agent that routes
It works out which practice area the visitor is in before it takes their details, so what reaches the attorney is already sorted.