Cut Costs and Double Returns
FantasyGuru.com, a leading platform in fantasy sports and betting insights, approached 3engines to improve user experience, optimize their checkout process, and enhance digital marketing efficiency.
The Challenge
Refine User Experience
Enhanced site navigation for quicker access to essential content, improved content discoverability to keep users engaged, and streamlined paths to insights and projections, making it easier for users to find the information they value.
Optimize Checkout Process
Retained the familiar single-page checkout while redesigning it for greater intuitiveness. Added new payment options like Apple Pay and Google Pay to provide users with more flexibility and reduce barriers at checkout.
Boost Marketing Efficiency
Reduced overall ad spend by over 50% by focusing on high-impact channels and data-driven targeting. Simultaneously increased Return on Ad Spend (ROAS) and drove higher customer acquisition, achieving more with fewer dollars.
The Strategy
Insight-Driven Redesign
We began by surveying the current subscriber base to understand their needs and preferences. This feedback helped identify areas of improvement, ensuring that the redesigned user experience and content priorities were aligned with what users valued most, such as easy access to the Draft Guide and Rankings.
Streamlined User Journey
Based on subscriber insights, we restructured the site to make essential content easier to find and engage with. The checkout process was also refined with added payment options and intuitive design to reduce friction and increase conversions.
Efficient, Impactful Ad Spend
We focused on high-return channels and data-driven targeting, cutting ad costs by over 50% while maintaining strong reach and engagement, driving more users to explore premium content.
Targeted Content Promotion
Our digital strategy highlighted core offerings like the Draft Guide and Rankings through targeted ads and compelling landing pages, positioning FantasyGuru.com as the go-to source for in-depth fantasy insights.
The Results
Expanded reach by 14.4% using a focused, omnichannel strategy across search, social, and email.
The ConclusionThrough strategic UX improvements, mobile-first enhancements, and a highly efficient marketing strategy, 3engines transformed FantasyGuru.com’s user experience and subscription growth while significantly reducing costs. By focusing on core content like the Draft Guide and Rankings and making key resources easily accessible, we positioned FantasyGuru.com as the premier destination for in-depth fantasy insights. This case study demonstrates how a lean, targeted approach can drive substantial growth and ROI, offering a blueprint for success that does more with less.